Travel is fatal to prejudice, bigotry, and narrow-mindedness.
I feel that after the whole observations and deeper research into our concepts, it is important to remember to first idea of travel by MTI. We needed to create impressions of the emerging markets and attract attention towards the region. We had to make sure that people are interested in the place that we are promoting and hopefully, our users will be turned on to the idea of travelling to the emerging market of our group.
After these couple of months, I was exposed to more ideas of interaction and deeper understanding of what is travelling and why people do it. We have initial ideas and concepts of a certain place. We feel that third world countries are just third world countries. That they are low class, dirty, unkempt and dangerous. But what we fail to recognise is that emerging markets (be it third world country or not) encompasses a whole new culture, different people and different behaviours.
Simply because of the ease of classification of the modern world, we choose to understand each country differently, all understood by a certain main event that does not and should not define one country.
I feel that throughout this project, it is important to go back to the roots, what is it that make people want to travel? Afterall, that is the step we want people to take. At best, my group has to do what we can to erase pre-known negative ideas of what the Middle East is and introduce a different side.